2026-03-10
Feishu Wiki
This framework positions competitor research as decision support for product, landing-page, and positioning work rather than a static feature checklist.
Key takeaways
- Compare narrative position, target user, and entry scenario alongside product features and pricing.
- Research should directly feed product priorities, website copy, and sales conversations.
- Placing competitors next to your differentiation and the user's job-to-be-done reveals the real substitute set.